Packaging is often the first impression consumers have of your brand and product. After understanding the Three Levels of Packaging, the next step is deciding which type of packaging best suits your needs: Stock or Custom.

In this article, we’ll break down the key differences between stock and custom packaging, explore their pros and cons, and help you determine the best choice for your business.

What is Stock Packaging?

Stock packaging refers to pre-made, generic packaging that typically comes in standardized sizes, colors, and materials. Because it doesn’t require custom molds or specialized tools, manufacturers can mass-produce it at a lower cost. Common examples include wine bottles, food cans, and corrugated shipping boxes.

While stock packaging is budget-friendly and convenient, it offers limited customization options. Businesses often need to apply labels or stickers to display their branding. Some manufacturers may offer the option to print a simple logo or brand name directly on the packaging, with online self-serve tools available for easy mock-ups.

For businesses with tight budgets, short lead times, or minimal branding requirements, stock packaging can be a practical and cost-effective choice.

Pros:

• Affordable and easy to source
• Shorter production time
• Available in small quantities
• Greater variety of suppliers
• Online mock-up tools are available for quick previews

Cons:

• Limited visual appeal and brand impact
• Additional effort is required for labeling and stickers
• May not fit your product perfectly
• Often requires void fillers like shredded paper or air pillows, leading to material waste

What is Custom Packaging

Custom packaging is specifically designed and tailor-made for a product and brand. Unlike stock packaging, it offers a wide range of shapes, sizes, and design possibilities. From structural design and artwork to specialized printing effects and premium finishes, nearly every aspect can be customized to align with your brand’s vision.

The benefits of custom packaging are manifold. A well-designed package can immediately capture a customer’s attention, enhance the perceived value of your product, and create a memorable unboxing experience. Customized packaging also conveys professionalism, strengthens brand identity, and helps your product stand out in a competitive market. Additionally, a perfectly fitted package offers superior protection, reducing the need for excess void fillers and minimizing material waste.

However, customized packaging requires a more complex production process. Specialized tooling, such as cutting dies and printing plates, increases the initial setup cost. Additional design and consultation efforts further add to the expense. As a result, most custom packaging manufacturers have a minimum order quantity (MOQ) or a startup fee. That said, if you order in larger volumes, the unit cost can become comparable to stock packaging.

Pros:

• Nearly unlimited customization options
• Enhances product appeal and customer experience
• Provides a perfect fit, reducing material waste
• Builds customer trust and brand recognition
• Eliminates the need for additional labeling steps

Cons:

• Higher initial costs
• Longer production time
• Requires bulk orders to be cost-effective
• Limited supplier options

How to Make Your Choice?

Both stock and custom packaging have their benefits and drawbacks, and businesses with varying packaging needs may find it challenging to decide between the two. Here are some tips to help you make the right choice.

In general, stock packaging is ideal if you need a quick or temporary packaging solution. It’s also a cost-effective choice for small-volume orders, especially if branding isn’t a primary concern.

On the other hand, custom packaging is the better option if you want to create a professional and cohesive look, stand out in the market, and are ready to invest in your brand.

When to Choose Stock Packaging:

• You’re a start-up with a limited budget.
• You’re testing different marketing strategies without committing to a large expense.
• You’re facing a production shortage and need packaging quickly.
• You’re preparing trade show samples.
• You’re creating subscription boxes that accommodate products of various sizes.

When to Choose Custom Packaging:

• You offer a luxury product and want to create a sophisticated look and feel.
• You need custom shapes or perfect-fit packaging for product protection.
• You want packaging that enhances your brand image and makes a lasting impression.
• You’re encouraging social media engagement with a memorable unboxing experience.
• You’re placing a large-volume order and want every detail to reflect your brand identity.

Still unsure which option is right for you? No worries! We’ve created a simple tool to help you decide.

Find the Perfect Packaging Solution with PakFactory

There’s no absolute right or wrong when it comes to choosing packaging, it’s all about finding what suits your product and business best. While stock packaging may seem like the most economical choice upfront, investing in custom packaging can significantly enhance your brand presence, leading to increased sales and a higher return on investment.

At PakFactory, we specialize in creating custom packaging solutions tailored for small businesses across various industries. From unique shapes and sizes to premium materials, finishes, and advanced printing techniques, we offer endless customization possibilities to elevate your product and captivate your customers.

Even if you’re working with a tight budget, have a small order volume, or prefer stock packaging, we’ve got you covered. Our high-quality labels and stickers offer a simple yet effective way to personalize your packaging and showcase your brand.

Let’s find the perfect packaging solution for your business. Talk to one of our specialists today and discover how we can help you stand out in the market.