Module 1

Packaging Fundamentals

Discover the purpose and power of packaging. Learn the basics and set the foundation for smarter packaging decisions.

What You’ll Learn:

3 Topics

What is Packaging and Why is it Important?

2 minute to complete

Learn what packaging is and explore the key roles and importance it plays in business success.

How Packaging Affects Branding, Marketing & Sales

2 minute to complete

Learn how strategic packaging boosts brand recognition, builds loyalty, enhances shelf appeal, and ultimately drives more product sales.

Levels of Packaging: Primary, Secondary & Tertiary

2 minute to complete

Understanding Primary, Secondary, and Tertiary packaging helps businesses choose the right strategy for protection, branding, and cost efficiency.

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